• aslan
    aslan
  • ASML
    ASML
  • asml2
    asml2
  • BBBB
    BBBB
  • Say Cheese Food Truck
    Say Cheese Food Truck
  • GI
    GI
  • green
    green
  • petal
    petal
  • pizza
    pizza
  • service
    service
  • grill
    grill
  • plaques
    plaques
  • sushi
    sushi
  • frost
    frost
  • csr
    csr
  • Spotlight

All About Twitter Promoted Posts

Branded content on social media is key for driving engagement, building brand loyalty and increasing website traffic. Promoted Posts are used for company announcements, sales, deals, or other “specialty” events where you need to get the word out on social media. But, what makes a Promoted Post engaging? Take a look at these three tips to Twitter Promoted Posts:

Be concise—Messaging and copy is utterly important with any type of advertising, but try this challenge: say everything you need to say in 10 characters. It’s shown that Promoted Tweets with 10-49 characters do better than 50-100 characters.

Share Photos—By now, using images on social media is considered as common sense, but get this: Promoted Tweets that include a photo have a 306% higher engagement rate. So, with that, why wouldn’t you use an image with your Promoted Tweet?

Include @mentions—Promoted Tweets that reach out to specific Twitter users with @Mentions have a 51% higher engagement rate. So shout out to a fellow brand, Tweeter or yourself.